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The Importance of Societal Marketing
Societal marketing is a marketing concept that gives priority to safeguarding society’s interests.…
Characteristics of a Good Business Opportunity
An opportunity is an opening in the environment that when exploited can create…
BCG Matrix for Small and Medium Enterprises.
SMEs face the challenge of implementing an effective growth strategy. BCG matrix is…
The Product Life Cycle Concept
The product life cycle concept follows the stages of a product from its…
Outsourcing Payroll Processing: Kenyan SMEs
Payroll processing refers to the process of computing employee pays. Its inputs are…
8 Key Sources of Competitive Advantage for Small and Medium Enterprises (SMEs)
The world’s largest companies started as small businesses and exploited different sources of…
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