What is a company profile ?
A company profile is a document that gives information about an organisation. Providing organisational information is vital as it helps external stakeholders to understand the company. It plays an essential role in bringing crucial stakeholders on board by providing positive information about the firm. A company profile varies in size as organisations differ regarding age, size, product portfolio, and geographic dispersion among other factors. A small new company may have a two-page profile while a large company that has been in existence for many years may have a forty-page profile. Accuracy, conciseness, and attractiveness should be emphasised when designing a company profile. It is crucial to engage experts when preparing a company profile to ensure the end product serves the right communication purpose.
What to include in a company profile
- Basic business information- such as website, location, company name, email address, and phone number. These details are best suited at the beginning of the profile.
- Company information- that include vision, mission, slogan, core values and commitments, products and services, history including the founders, organisational structure, area of operation, client base, key policies, responsibility issues(ecological, health, and safety), industry , marketing, performance data(growth, profitability, asset base, market share….)
Preparing a company profile requires a situational analysis to ascertain what parts of a profile should be emphasised. For instance, a petroleum company’s profile might emphasise showcasing environmental policies and the company’s commitment to protecting the environment due to the ecological footprint associated with the oil and gas sector. On the other hand, a retailer might focus on highlighting compensation policies to send a signal that the employees are not underpaid.
Benefits of a Company Profile
- Recruitment– a good company profile markets an organisation as a good employer thus attracting high quality employees. The profile focuses on communicating the positive aspects of a company while leaving out any negative feature. It, therefore, proofs to potential employees that the organisation provides the best working environment especially when the commitment to promoting the employees’ welfare is highlighted in the profile.
- Marketing– a company profile gives information about products and services. It praises the firm’s product and goes ahead to show testimonies from happy customers. Such information helps a business to endear its products to potential customers.
- Collaboration– a business profile is a valuable collaboration tool as it helps key stakeholders such as financiers, investors, and strategic partners to understand the company. It, therefore, supports creating good relationships with these stakeholders.