Phone: +254 729 842 847

Email: info@blueoceanoutsource.co.ke

What to Include in a Business Profile for Maximum Impact

What to Include in a Business Profile for Maximum Impact

A business profile is more than just a document , it is a powerful branding and sales tool. Whether you are approaching investors, customers, and partner, or  applying for government tenders, or targeting new markets, your company profile must present your business in a compelling and credible way.

Here’s a breakdown of the key elements to include in a business profile for maximum impact.

Company Overview

Begin with the essentials that define who you are. Include:

  • Registered business name and physical location

  • Year established and legal structure (e.g., Limited Company)

  • Core business activities

  • Vision and mission statements that reflect your goals and values

Pro tip: Keep this section concise and client-focused, not just a story about you.

Products and Services

Clearly explain what you offer and the problems your products or services solve.

  • Group offerings into categories if applicable

  • Highlight your flagship service or competitive advantage

  • Include sectors or industries you specialize in

SEO tip: Use relevant terms that clients are likely to search for (e.g., “building contractor in Nairobi” or “IT consulting for SMEs”).

Market and Clientele

Showcase who you serve and how well you understand your market.

  • Current and target customers

  • Notable past or existing clients (with permission)

  • Areas of operation — locally or internationally

Mentioning successful projects or contracts gives your business profile social proof and credibility.

Track Record and Achievements

Build confidence by showing what you’ve accomplished.

  • Major projects completed

  • Key milestones (e.g., 100+ satisfied clients, 10 years in operation)

  • Awards, certifications, and licenses

  • Any contracts won as a result of your business profile or proposal

Let your success speak for itself.

Management and Team

Put a human face to your company by introducing key personnel.

  • Short bios of directors or department heads

  • Qualifications and experience

  • Leadership strengths and industry reputation

This reassures potential partners and investors that the business is in capable hands.

Legal and Compliance Details

This section is especially important if you’re targeting corporate clients or public tenders.

  • Business registration number

  • Tax compliance certificates

  • Trade licenses or professional memberships

  • Health, safety, or environmental compliance (if relevant)

Demonstrating that you’re legally sound builds trust instantly.

Contact Information

Make it easy for readers to reach you:

  • Phone number and email address

  • Physical office location

  • Website URL

  • Social media handles (LinkedIn, Facebook, etc.)

End with a short call to action, such as:

Ready to work with a trusted partner? Get in touch with us today.

Optional Attachments (Highly Recommended)

  • Company brochure

  • Testimonials or case studies

  • Media mentions or press features

  • A downloadable PDF version of your profile

These extras add depth and persuasion to your business profile.

Your business profile is a strategic tool — not just a company summary. It can open doors to partnerships, clients, and funding opportunities when crafted correctly. Make sure it’s professional, clear, and tailored to the audience you’re targeting.

Need Help Writing Your Business Profile?
We specialize in writing professional, contract-winning company profiles for startups, SMEs, and established businesses. Whether you’re applying for a government contract, approaching investors, or launching a new brand — we’ll make your business shine.

👉 Get in touch with us today:

Email: info@blueoceanoutsource.co.ke

Phone: +254 729 842 847

Address: Biashara Plaza, Moi Avenue, Nairobi, Kenya

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