Author: Samuel

We offer data analysis services for market research, dissertation, thesis, projects, and public opinion polls, among others. We also guide data collection processes to ensure the data gathered is sufficient to answer the research problem. Also, we summarise the data analysis outcomes into professional reports that best suit your communication needs. Contact us for the best research consulting services. Data analysis Market Research Opinion Polls Thesis and…

  What is a company profile ? A company profile is a document that gives information about an organisation.  Providing organisational information is vital as it helps external stakeholders to understand the company. It plays an essential role in bringing crucial stakeholders on board by providing positive information about the firm. A company profile varies in size as organisations differ regarding age, size, product portfolio, and…

Unique-   the topic should stand out, which distinguishes it from the existing studies. A research seeks to address gaps in the existing studies. In other words, it improves the existing knowledge, thus requiring a topic that is different from the existing literature. Moderate scope-  the title of a dissertation should neither be too narrow or too broad.  A narrow scope shows a lack of seriousness, while…

Are you struggling to piece your thesis or dissertation together? Struggle no more! Our team of accomplished writers will help you put together the best quality thesis.   We bring on board invaluable research skills that support the investigation of complex research topics. The end product is well-researched work that complies with the highest academic standards. We apply advanced statistical tools for data analysis to ensure sufficient…

A limited company is the most preferred business form when it comes to profit-oriented organizations. Registering a company creates some benefits that are absent in other forms.  Besides a company, other forms of business organisation include sole proprietorship, partnership, corporations, and cooperatives. Documents required for limited company registration in Kenya 2021 At least 3 Name suggestions or proposals for the company name. Passport photos and ID…

A business plan is a document that shows where a business wishes to go and how to get there. It is useful for new and existing businesses. A business plan provides a sense of direction in today’s business environment characterised by cut-throat competition and environmental complexities. It is a vital tool for attracting investors and financiers and also helps in communicating with key stakeholders. The Cost…

A business proposal is a document used to persuade an organisation to buy a product.   It convinces the target client that a proposed product will solve an identifiable need/problem.  Therefore, piecing together a persuasive proposal determines the ability to sell a service or product. How Much Does A Business Proposal Cost? The charges for writing a business proposal vary between consultants. However, nature and timelines determine…

Starting a new business requires the investors to decide on business type in legal perspective.  The United Kingdom business law recognizes different types that include sole proprietors, Partnerships, limited private companies, public companies, and cooperatives (Fleming 2000, p.17).  These types have unique characteristics giving them strengths and weaknesses.  It is essential for investors to make the necessary assessment to identify the specific business type that best…

Lack of capital is a common problem facing most small enterprises. The ability of a small business to grow into a large company depends on the availability of capital. Saving capital is therefore vital in these enterprises to make them realise organisational goals using minimal capital. Protecting the working capital is imperative to ensure the business continues operating despite the low capital injection. Working capital refers to…

In the past one decade, farmers of traditional cash crops such as coffee, tea, sugarcane, and cotton have remained a disappointed lot due to the dwindling prices. The collapse of these cash crops has led to farmers exploiting other farming ventures to fill the financial gap. One of the best ways of fixing this mess is macadamia farming which has proved to be a lucrative business.…

Blue ocean strategy was advanced by Chan Kim & Renée Mauborgne  in the year 2004. This strategy emphasises on creating and exploiting uncontested market spaces. In other words, it makes competition irrelevant since a firm moves into new market segments that never existed before that are characterised with zero competition.  Applying this strategy requires a firm to not only create new products but also differentiate the…

The world’s largest companies started as small businesses and exploited different sources of competitive advantage leading to sustainable growth. The ability of a micro-enterprise to grow into a medium enterprise and eventually a large company depends on how best sources of competitive advantage are utilised.  There are many sources of competitiveness, and it is the manager’s responsibility to monitor the environment to identify these sources.  The…

Emotional intelligence refers to the ability to understand and manage own emotions as well as those of others.  The work environment is characterised by complex relationships that impact organisational performance. Positive relationships that are based on mutual understanding lead to cooperation that supports the realisation of organisational goals. On the other hand, constrained relationships that stem from the absence of emotional intelligence in leaders and followers…

  Societal marketing is a marketing concept that gives priority to safeguarding society’s interests. Other marketing concepts focus on promoting profitability, and satisfying customer needs that puts the human welfare at stake. Societal marketing, therefore, seeks to address the shortcomings of other marketing concepts. The concept is based on three pillars which are company, consumers, and society. Company (Profitability) A business is created to increase the…

An opportunity is an opening in the environment that when exploited can create economic value. Exploiting an opportunity involves risk and resources commitment that makes it necessary to make informed decisions when committing to an opportunity. Low capital requirement A good business opportunity should be cheap to finance.  Access to capital is a major impediment to entrepreneurship implying that entrepreneurs should focus on ideas that are…

SMEs face the challenge of implementing an effective growth strategy. BCG matrix is a strategic planning tool developed by the American firm, Boston Consulting Group to aid businesses in implementing a growth strategy.  The matrix provides a sound basis for evaluating products and strategic business units(SBU) thus helping a firm to ascertain the current and future value of each unit. As a result, a business can…

The product life cycle concept follows the stages of a product from its inception to its decline. This cycle guide strategy formulation as each stage calls for a different action.  The concept provides valuable insight to companies that introduce a new product as it supports the comprehension of profit, cost, and revenue trends in a competitive environment. The Product life cycle plots revenue and profits in…

Payroll processing refers to the process of computing employee pays. Its inputs are the total worked hours, deductions, and pay rate among other elements. The end products of the process are net pay figures, statutory deductions and their submission to the relevant authorities, and summarised reports. SMEs in Kenya face the challenge of processing payroll due to their inability to hire professional accountants on a fulltime…